Union City, TN – November 4, 2025 — The Mill Workspace and the Obion County Chamber of Commerce recently partnered to host a hands-on workshop designed to help local businesses boost their visibility and sales during the holiday season. On Tuesday, November 4, business owners from across Obion County gathered at the Obion County Library for Holiday Marketing Made Simple, led by marketing strategist Elizabeth Pritchett.
The interactive session focused on practical ways to stand out in the crowded holiday marketplace using creative, connection-driven marketing.
Attendees learned how to create “R.E.A.L.” holiday content—content that Relates, Edutains, Attracts, and Leads—as well as how to simplify their social media, build engaging offers, and turn seasonal shoppers into long-term customers.
The event also encouraged businesses to give back and engage their communities through gratitude campaigns and loyalty rewards.
On attendee said she could have “stayed all day”. She added that the workshop was packed with information and left her thirsty for more.
Another attendee said the workshop provided a reminder of how best to focus on the customer and their needs.
For more small business workshops and resources across Northwest Tennessee, visit TheMillWorkspace.com
About The Mill Workspace: The Mill Workspace, a DBA of Northwest Tennessee Entrepreneurship, Inc. is a nonprofit 501(c)3 entrepreneur center located in Dyersburg, TN and focused on serving entrepreneurs in the nine counties of Northwest Tennessee. They help businesses through one-on-one counseling, workshops, and multi-week programs all designed to help businesses in the region start up and grow.
Programs at The Mill are funded in part by a grant from LaunchTN.
